The Long, Tangled History of Alfred E. Neuman

Sam Sweet: In a 1975 interview with the New York Times, MAD Magazine founder Harvey Kurtzman recalled an illustration of a grinning boy he’d spotted on a postcard in the early fifties: a “bumpkin portrait,” “part leering wiseacre, part happy-go-lucky kid.” It was captioned “What, Me Worry?”  That bumpkin became Alfred E. Neuman, MAD’s mascot, who … Continue reading The Long, Tangled History of Alfred E. Neuman